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Primark Revolutionises Underwear with the Launch of its Adaptative Collection

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Discover Primark’s innovative Adaptative collection, a capsule of underwear designed with accessibility in mind. Priced from £10, the collection includes mini briefs, non-wired bralettes, low-cut lace bralettes and adaptive menstrual briefs, available in sizes XXS to XXL.

Comfort and ease of use are key features, with discreet magnetic closures and bras designed with accessible front fastenings. In addition, the adaptive menstrual panty line offers security and elegance during your period, designed without zips or buttons. The collection has been carefully developed in collaboration with technical specialists and disability rights advocates, ensuring that it meets the needs of all customers.

Primark’s Adaptative collection represents not only fashion, but also inclusion and authenticity.