To mark the European Day of Solidarity and Cooperation between Generations, Miramar is joining the ‘Generational Intelligence’ campaign, an initiative designed to create a meeting point between young people and older generations through experience, memory and shared knowledge.
A campaign that reminds us that experience is also intelligence
At a time when artificial intelligence is part of everyday life, ‘Generational Intelligence’ offers a close and current reflection: technology can provide quick answers, but there are lessons that can only be passed on through experience.
The campaign highlights the so-called “wisdom of error”, personal memories and the everyday knowledge that is passed down from one generation to another: from family advice to different ways of understanding the world.
With messages such as “For the perfect stew, don’t ask AI, ask your aunt” or “Human beings are the only animals that trip three times over the same phishing scam”, the campaign combines humour, current affairs and social sensitivity.
A meeting point between generations in Fuengirola
Miramar explains that this initiative does not seek to undermine the value of artificial intelligence, but rather to remind us of the importance of human contact and conversation between people of different ages.
In the words of Sandra Iglesias, from Miramar’s marketing department, the campaign proposes “a two-way path between generations separated by time” and reinforces the idea that the shopping centre can be “more than a place to consume”, becoming also “a space for social cohesion”.
Special social media giveaway
As part of the campaign, Miramar will launch a giveaway on social media. Participants in ‘Generational Intelligence’ will have the chance to win a complete leisure experience.
The initiative reinforces Miramar’s goal of continuing to create shared experiences, designed to be enjoyed with family, friends or across generations.
Miramar, much more than shopping
With 50,000 square metres of space, more than 140 stores, free parking, a food court, cinemas, a children’s play area and a wide range of leisure options, Miramar has established itself as one of the leading shopping centres on the Costa del Sol.
Campaigns such as ‘Generational Intelligence’ reinforce its role as a meeting point in Fuengirola, where shopping, enjoyment and spending time together can also become an experience with social value.