San francisco California. It was the year 1873, when Levi Strauss together with Jacob Davis, a tailor by profession, created the first jean trousers reinforced with rivets, giving rise to the first “Blue Jean” produced in series in history.
Today we continue calling him “Cowboys”.
Levis Strauss & Co, with more than 140 years of history, is one of the most influential international companies in the world of fashion and a global leader in jeans.
Our values are: Integrity, Originality, Empathy and Courage.
We fight for our ideals. For what we think is correct. Day by day, we strive to make our clothing more sustainable. For this reason, we have created a new “Well Thread” collection designed and made taking into account 4 main factors: materials, people, the environment and the manufacturing process.
… “Levis is much more than a brand, Levis is a legend” …